| Başlık | Who are you responsible for? "Laces" |
| Haftanın | FCB New York |
| Kampanya | Who are you responsible for? "Laces" |
| Reklamcı | Lincoln Financial Group |
| Marka | Lincoln Financial Group |
| Posted | Nisan 2018 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals. |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | Dave Wozniak |
| Reklam Sorumlusu | Sarah Blair |
| Reklam Sorumlusu | Kristen Phillips |
| Yaratıcı Ajans Başkanı | Ari Halper |
| Yaratıcı Yönetmen | Stu Mair |
| Yaratıcı Yönetmen Ortağı | Hernan Ibanez |
| Yaratıcı Yönetmen Ortağı | Tara Dobson |
| Reklam Yazarı | Anais Benoudiz |
| Sanat Yönetmeni | Stacy Flaum |
| Ajans Prodüktörü | Sydney Richardson |
| Yönetmen | John O'Grady |
| Prodüksiyon Sorumlusu | Marci Harriott |
| Editing Şirketi | Cosmo Street |
| Editör | Luiza Naritomi |
| Post Prodüksiyon | The Mill |
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