Başlık | Loves a Honda |
Haftanın | RPA |
Kampanya | Loves a Honda |
Reklamcı | Honda Motor Co., Ltd. |
Marka | Honda |
İlk Yayınlanma Tarihi | 2009 / 11 |
Sektör | Full Size & DeLuxe Cars |
hikaye | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
Medya Türü | Television & Cinema |
Süre | |
Market | United States |
Yaratıcı Yönetmen | David Smith |
Yaratıcı Yönetmen | Joe Baratelli |
Yaratıcı Yönetmen | Pat Mendelson |
Sanat Yönetmeni | Hobart Birmingham |
Prodüksiyon Sorumlusu | Gary Paticoff |
Prodüksiyon Şirketi | @radical.media |
Yönetmen | Lenard Dorfman |
Editing Şirketi | Arcade Edit |
Editör | Paul Martinez |
Ses Tasarım Şirketi | Elias Arts |