| Başlık | Pope/ Global Cocktail |
| Haftanın | Brand Architecture International New York |
| Kampanya | Pope/ Global Cocktail |
| Reklamcı | The Economist |
| Marka | The Economist |
| Posted | Şubat 2001 |
| Ürün | Magazine |
| Sektör | Newspapers, Magazines, Books |
| hikaye | Even after 156 years of publishing one of the world's most influential journals, The Economist finds itslef misunderstood in North America. Thought of as a daunting and dull periodical for economists and acturials, it was our challenge not only to raise awareness, but to inspire people to reconsider their perceptions of the magazine. |
| Medya Türü | |
| Market | United States |
| Yaratıcı Yönetmen | Marty Weiss |
| Reklam Yazarı | Rick Condos |
| Sanat Yönetmeni | Jeff Compton |
| Aktör | John Paul II |
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