Hovis - "Childhood"

adam&eveDDB

adam&eveDDB London, United Kingdom

7562

Marka: Hovis
Ülke: United Kingdom

Reklamcı: Rank Hovis McDougall Limited

Başlık	Childhood
Haftanın	adam&eveDDB
Kampanya	Childhood
Reklamcı	Rank Hovis McDougall Limited
Marka	Hovis
İlk Yayınlanma Tarihi	2006 / 1
Sektör	Biscuits, Bread, Crispbread
Slogan	Hovis is for life
hikaye	The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
felsefe	“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
Sorun	Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
Medya Türü	Television
Süre	40 seconds
Market	United Kingdom
Reklam Yazarı	Dylan Harrison
Sanat Yönetmeni	Feargal Ballance
Ajans Prodüktörü	Richard Chambers
Müşteri Direktörü	Paul Billingsley
Strateji Planlama	Vicky Holgate
Reklam Süpervizörü	Brendan Rice
Prodüksiyon Şirketi	hla
Yönetmen	Simon Rattigan
Kamerasaman	Bob Pendar-Hughes
Işık Direktörü /Işık	Bob Pendar-Hughes
Editör	Bruce Townend
Editing Şirketi	The Quarry
Media Planner	Michelle Olivier
Audio Production Company	Morgan Van Dam