Başlık | Rejection Letters |
Haftanın | FCB Chicago |
Kampanya | Rejection Letters |
Reklamcı | The Boeing Co. |
Marka | Boeing |
Posted | Mayıs 2018 |
Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
hikaye | In 1919, two women sent letters to U.S. colleges asking if any female engineering students had ever been enrolled. The answers they received are as egregious as they are telling. Today, almost 100 years after the letters were written, only 13% of engineers in the U.S. are women. When the letters were rediscovered shortly before International Women in Engineering Day, Boeing decided to make a statement. When read through the voices of real women engineers at Boeing, the words written 100 years ago ring with a poignancy that proves how far we’ve come, and how far we still have to go. |
Medya Türü | Web Film |
Süre | |
Yaratıcı Ajans Başkanı | Liz Taylor |
Yaratıcı Yönetmen | Ecole Weinstein |
Yaratıcı Yönetmen | Eugene Varnado |
Yaratıcı Yönetmen | Nick Howard |
Yaratıcı Yönetmen | Nick Stoner |
Sanat Yönetmeni | Sarah Hollis |
Reklam Yazarı | Chloe Lebamoff |
Ajans Prodüktörü | Stacy Miller |
Group Management Director | Scot Havrilla |
Account Management Director | Kristi Rabska |
Strateji Planlamacı | Adam Bowen |
Yönetmen | Samira Shahabuddin |