Interac - "Snowball"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

8888

Başlık	Snowball
Haftanın	Zulu Alpha Kilo
Kampanya	Interac Holiday Campaign
Reklamcı	Interac Association
Marka	Interac
Posted	Kasım 2015
Sektör	Banking, Finance, Law & Insurance
hikaye	Interac is Canada’s debt payment network. Interac took direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases. The OOH campaign featured three executions with hard-hitting lines reminding consumers about the consequences of overspending on credit and encouraging them to pay with their own money using Interac Debit instead. To compliment the traditional OOH three unique, high-impact out-of-home installations were developed to stop Canadians in their tracks during their holiday shopping. Interac is Canada’s debit payment system.
Medya Türü	Outdoor/Out of Home
Yaratıcı Yönetmen	Ron Smrczek
Reklam Yazarı	Sean Atkinson
Reklam Yazarı	Nick Asik
Reklam Yazarı	George Ault
Sanat Yönetmeni	Shawn James
Sanat Yönetmeni	Grant Cleland
Prodüksiyon Şirketi	Brahaus Productions
Ajans Prodüktörü	Kari Macknight Dearborn
Ajans Prodüktörü	Tara Handley
Müşteri Temsilcisi	Rob Feightner
Müşteri Temsilcisi	Adrian Goodgoll
Müşteri Temsilcisi	Kait Babin
Strateji Planlamacı	Ebrahim El Kalza
Reklam Sorumlusu	Barry Campbell
Reklam Sorumlusu	Andrea Danovitch
Reklam Sorumlusu	Jennifer Lee
Reklam Sorumlusu	Hizola Toovi
Prodüksiyon Şirketi	Brahaus Productions
Müşteri Temsilcisi	Kait Babin
Reklam Sorumlusu	Andrea Danovitch
Reklam Sorumlusu	Hizola Toovi