| Başlık | The Handbag |
| Başlık (ana dil) | Le Sac à Main |
| Haftanın | DDB Paris |
| Kampanya | Lupo VW |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| İlk Yayınlanma Tarihi | 2001 / 10 |
| Ürün | Lupo |
| Sektör | Cars |
| Slogan | One of these Days, you'll be Sorry you didn't Pay the Right Price |
| Slogan (ana dil) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
| hikaye | We can see a broken pen designed as a luxury one. And the result on a handbag. |
| felsefe | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
| Sorun | How to solve the high price positioning of the car? |
| Medya Türü | Magazine |
| Market | France |
| Yaratıcı Yönetmen | Sylvain Guyomard |
| Yaratıcı Yönetmen Ortağı | Jocelyn Devaux |
| Reklam Yazarı | Olivier Apers |
| Sanat Yönetmeni | Hugues Pinguet |
| Görüntü Yönetmeni | Diego Alborghetti |
More Work
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