| Başlık | The Choice is Yours |
| Haftanın | AMV BBDO |
| Kampanya | Responsible Drinking - Diageo Ltd |
| Reklamcı | Diageo |
| Marka | Responsible Drinking |
| İlk Yayınlanma Tarihi | 2007 / 8 |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | A night to remember ? Or one to forget ? |
| hikaye | Diageo seeks to be a leader in promoting the responsible consumption of alcohol. With the The Choice is Yours campaign - part of our wider responsible drinking strategy to transform consumer attitudes to alcohol - we are seeking to use our marketing expertise to build on existing information & awareness raising activities, by focussing on consumers attitudes to alcohol. This strategy is grounded in the belief that a sharp focus on transforming such attitudes will reinforce existing responsible behaviour by the majority of consumers as well as encourage those with risky drinking behaviours to re-evaluate their attitude to misuse. |
| Sorun | Diageo is committed to driving positive change in consumer attitudes and drinking behaviours. The The Choice is Yours campaign - and our wider A2A strategy - seeks to transform consumer attitudes to alcohol in the belief that this will influence the perception and treatment of alcohol by consumers. |
| Medya Türü | |
| Sanat Yönetmeni | Mike Hannett |
| Reklam Yazarı | Dave Buchanan |
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