National Alliance for Tobacco Cessation - "Lovers"

GSD&M

GSD&M Austin, United States

4246

Başlık	Lovers
Haftanın	GSD&M
Kampanya	Anti-smoking - National Alliance for Tobacco Cessation
Reklamcı	American Legacy Foundation
Marka	National Alliance for Tobacco Cessation
Posted	Eylül 2008
Ürün	BecomeAnEx.org
Sektör	Anti-Drug/Alcohol/Tobacco Message
hikaye	The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
felsefe	Once users have learned about triggers, theyre encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Sorun	The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dudes brain and watch as triggers take over his life.
Medya Türü	Web Advertising/Banners
Market	United States
Daha fazla bilgi	www.relearntriggertown.com
Yaratıcı Yönetmen	Mark Taylor
Grup Yaratıcı Direktörü	John Trahar
Grup Yaratıcı Direktörü	Luke Sullivan
Reklam Yazarı	Stephen Land
Sanat Yönetmeni	Cheyenne Gallion
Ajans Prodüktörü	Shannon Swenson
İlüstrasyon	Ordinary Kids
Animasyon	Homero Cavazos
İlustratör	Ferris Plock
Programcı	Homero Cavazos