Steve Miller
Director at RadicalMedia
San Francisco, United States
BaşlıkWashington Crossing the Delaware
Haftanın
Kampanya Turnpike
Reklamcı GEICO
Marka Geico
İlk Yayınlanma Tarihi 2018 / 1
Sektör Banking, Finance, Law & Insurance
felsefe The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Medya Türü Television & Cinema
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1st AD
Where was the spot shot?
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