Founder & CEO / CEO Serviceplan Americas
at
Pereira & O'Dell
San Francisco, United States
| Başlık | Today We've Got to Play! |
| Haftanın | Pereira O'Dell |
| Kampanya | Today we've got to Play! |
| Reklamcı | Gym-Mark, Inc. |
| Marka | Gymboree |
| İlk Yayınlanma Tarihi | 2013 / 9 |
| Sektör | Children's Clothing |
| Slogan | #cherishchildhood |
| hikaye | “Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike. In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood. |
| Medya Türü | Web Film |
| Süre | |
| Daha fazla bilgi | http://youtu.be/k5p1-41Du1g |
| Yaratıcı Ajans Başkanı | PJ Pereira |
| Chief Executive Officer | Andrew O'Dell |
| Yaratıcı Yönetmen | Robert Lambrechts |
| Sanat Yönetmeni | Brett Beaty |
| Müşteri Süpervizörü | Izzy Weberbauer |
| VP, Director of Production | Jeff Ferro |
| Integrated Producer | Judy Kreiter |
| Business Affairs Director | Kallie Halbach |
| Görüntü Yönetmeni | Wynn Padula |
| Editör | Eric Alexander-Hughes |
| Production Intern | Hannah Levinson |
| Production Intern | Alex Wrubel |
| Yönetmen | Eric Alexander-Hughes |