| Başlık | Tortoise |
| Haftanın | Chick Smith Trott |
| Kampanya | Keeping Britannia Great |
| Reklamcı | Britannia Building Society |
| Marka | Britannia Building Society |
| Posted | Kasım 2000 |
| Ürün | Cashback Mortgages |
| Sektör | Banking, Finance, Law & Insurance |
| Slogan | In a word, your home for life. |
| felsefe | A Small Share of Voice Needs A Big Idea Its what you do with what youve got that matters. With just 0.32% advertising share of voice, Britannia Building Society met ambitious marketing objectives, following the launch of a new campaign. Saliency increased from 17% to 29%; consideration leapt from just 4% to 20%, whilst mortgage advances increased 68% year-on-year, versus market growth of 17.8%. How? The campaign adopted a big idea that was used on every piece of communications. Effective share of voice increased because each piece of communication reinforced the other. |
| Medya Türü | Newspaper |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Dave Trott |
| Reklam Yazarı | Dave Trott |
| Yaratıcı Yönetmen | Gordon Smith |
| Sanat Yönetmeni | Gordon Smith |
| Reklam Sorumlusu | Alan Long |
| Direktör | Chrissie Tsalidis |
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