Başlık | Swish of Fabric |
Haftanın | Wunderman |
Kampanya | Spice |
Reklamcı | Phonak |
Marka | Phonak |
Posted | Kasım 2011 |
Sektör | Medical Equipment |
Slogan | Let the swish of fabric be music to your customers' ears |
felsefe | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
Sorun | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
Medya Türü | |
Reklam Yazarı | Samuel Textor |
Reklam Yazarı | Florian Tillmann |
Sanat Yönetmeni | Michael Gallmann |
Sanat Yönetmeni | Silke Heinzelmann |
Fotoğrafçı | Ted Sabarese |
Yaratıcı Yönetmen | Roger Ruegger |
Yaratıcı Ajans Başkanı | Markus Gut |