| Başlık | Mom at 40 |
| Haftanın | Saatchi & Saatchi NY |
| Kampanya | Family Ties - Tide |
| Reklamcı | Procter & Gamble |
| Marka | Tide |
| Posted | Aralık 1999 |
| Ürün | Tide with Bleach |
| Sektör | Cleaning Products, Soaps, Detergents |
| hikaye | Exploration of the emotions of a woman in her forties who has just had her first child. The drama is based on the insight that she has had more years then most new mothers to imagine what motherhood would be like. But she is unprepared for reality that includes her little girl constantly messing up her beautiful little dress. Fortunately, Tide with Bleach solves that problem for her. |
| felsefe | This commercial is intended to build trial and loyalty among new moms by convincing them that Tide with Bleach is the best detergent for the removal of more kinds of tough kid stains. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| film müziği | Voice Over, Music |
| Yaratıcı Yönetmen | Fredrik Odding |
| Reklam Yazarı | Leslie Goldman |
| Sanat Yönetmeni | Enza Mullen |
| Ajans Prodüktörü | Dani Stoller |
| Yönetmen | Ed Mammour |
| Prodüksiyon Şirketi | Atherton & Assoc. Inc |
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