Hot Wheels - "The Drive "

BBDO San Francisco

BBDO San Francisco San Francisco, United States

9262

Başlık	The Drive
Haftanın	BBDO San Francisco
Kampanya	Challenge Accepted
Reklamcı	Mattel, Inc.
Marka	Hot Wheels
İlk Yayınlanma Tarihi	2017 / 9
Sektör	Toys & Games
hikaye	The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
Medya Türü	Web Film
Süre	72 seconds
Yaratıcı Ajans Başkanı	Matt Miller
Yaratıcı Ajans Başkanı	David Lubars
Yaratıcı Yönetmen	Ben Einziger
Sanat Yönetmeni	Tu Phan
Sanat Yönetmeni	Page Kishiyama
Reklam Yazarı	Aaron Gough
Reklam Yazarı	Timothy White
Yönetici Direktör	Marc Burns
Group Account Director	Kim Fredkin
Management Supervisor	William Jones
Müşteri Temsilcisi	Alexandra Hamill
Chief Strategist	Tim Millar
Director of Communication Strategy	Heidi Keel
Strategy Director	Jose Higuera
Prodüksiyon Sorumlusu	Patti Bott
Business Affairs	Danielle Ivicic
Prodüksiyon Şirketi	Tool of N. America
Yönetmen	Erich Joiner
Müzik	Massive Music
Editing Şirketi	No. 6 Post
Editör	Chan Hatcher
Renkçi	Billy Hobson
Renklendirme	Shed
Sound Designer	Matt Miller
Ses Tasarım Şirketi	Lime Studios
VFX Supervisor / 3D Lead Artist	Paul O'Shea