| Başlık | Test |
| Haftanın | adam&eveDDB |
| Kampanya | Incredible But True - Volkswagen |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| İlk Yayınlanma Tarihi | 2006 / 1 |
| Ürün | Polo |
| Sektör | Cars |
| Slogan | Incredible, but true |
| hikaye | A couple hook a dealer up to a lie detector to see if he’s telling the truth |
| felsefe | DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think. In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Partizan Paris |
| Ajans Prodüktörü | Lucinda Ker |
| Yaratıcı Ekip | Matt Lee |
| Yaratıcı Ekip | Peter Heyes |
| Müşteri Temsilcisi | Rob Connolly |
| Müşteri Temsilcisi | Charlie Elliott |
| Yönetmen | Eric Lynne |
| Prodüktör | David Stewart |
| Kamerasaman | Blasco Giurato |
| Işık Direktörü /Işık | Blasco Giurato |
| Editing Şirketi | Speade |
| Editör | Sam Sneade |
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