| Başlık | Online Street Musicians |
| Haftanın | Jung von Matt AG |
| Kampanya | Online Street Musicians |
| Reklamcı | Red Cross |
| Marka | Deutsches Rotes Kreuz |
| Posted | Kasım 2012 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it. |
| Medya Türü | Case Study |
| Grup Yaratıcı Direktörü | Jan Rexhausen |
| Grup Yaratıcı Direktörü | Dörte Spengler-Ahrens |
| Ajans Prodüktörü | Laura Weber |
| Ajans Prodüktörü | Martin Schön |
| Prodüksiyon Şirketi | Markenfilm Crossing GmbH |
| Sanat Yönetmeni | Eric van den Hoonard |
| Reklam Yazarı | Christina Drescher |
| Reklam Yazarı | Marc Freitag |
| Reklam Yazarı | Andreas Hilbig |
| Yaratıcı Yönetmen | Felix Fenz |
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