| Başlık | Yes, I smoke |
| Haftanın | Jung von Matt/Elbe |
| Kampanya | Smoking kids |
| Reklamcı | Deutsche Kinderkrebsstiftung |
| Marka | Deutsche Kinderkrebsstiftung |
| İlk Yayınlanma Tarihi | 2014 / 1 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| Slogan | Secondhand smoke is firsthand death. |
| hikaye | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
| Medya Türü | |
| Yaratıcı Yönetmen | Dörte Spengler-Ahrens |
| Yaratıcı Yönetmen | Felix Fenz |
| Sanat Yönetmeni | Juliana Paracencio, Daniel Aykurt |
| Reklam Yazarı | Sandra Eichner |
| Fotoğrafçı | Achim Lippoth |
| Dijital Düzeltme | Al Lapkovsky |
| Müşteri Temsilcisi | Natalie Martens: Seuetom Berhe |
| Sanat İşleri Satın Alma Sorumlusu | Madeleine Von-Hohenthal |
| Müşteri Temsilcisi | Nic Heimann |
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