Başlık | Lucy and Henry 5 |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | Lucy and Henry |
Reklamcı | Postnord Logistics |
Marka | Postnord Logistics |
İlk Yayınlanma Tarihi | 2016 / 9 |
Sektör | Industry |
hikaye | To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord. |
felsefe | PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland. |
Medya Türü | Television & Cinema |
Süre | |
Reklam Yazarı | Johan Holmström |
Sanat Yönetmeni | Ted Mellström |
Planner | Lars Friberg |
Müşteri Direktörü | Mehmaz Bejne |
Tasarımcı | Axel Soderlund |
Prodüktör | Magnus Kennhed |
Müşteri Temsilcisi | Lena Grundström |
Editör | Robin Sive |
Post Prodüksiyon | Gangsters |
Stylist | Johanna Borggren |
Prodüktör | Catharina Nyqvist |
Prodüksiyon Şirketi | Bacon |
Prodüktör | Sandra Sohlman |
Prodüksiyon Sorumlusu | Ylva Axéll |
Görüntü Yönetmeni | Carl Nilsson |
Yönetmen | Bart Timmer |