CNIB - "Developer PSA"

DDB Canada

DDB Canada Vancouver, Canada

7735

Başlık	Developer PSA
Haftanın	DDB Canada
Kampanya	EmployAbility
Reklamcı	Canadian National Institute for the Blind
Marka	CNIB
Posted	Ekim 2016
Sektör	Disease Awareness, Support Groups & Associations
Slogan	Have you ever wondered how you would do your job if you lost your sight?
felsefe	The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less.
Medya Türü	Television & Cinema
Süre	33 seconds
Prodüksiyon Şirketi	Untitled Films
Yaratıcı Ajans Başkanı	Cosmo Campbell
Yaratıcı Yönetmen	Dean Lee
Yaratıcı Yönetmen Ortağı	Daryl Gardiner
Reklam Yazarı	Aisling Penco
Sanat Yönetmeni	Kelsey Hughes
Ajans Prodüktörü	Matthew Sy
Müşteri Süpervizörü	Elisabeth Blackburn
Proje Sorumlusu	Matthew Sy
Yönetmen	Aleysa Young
Görüntü Yönetmeni	James Gardner
Prodüktör	Jason Friedman
Post Prodüksiyon	Cycle Media
Editör	Matthew Griffiths
Online Editor	Peter Debay