Greenpeace - "Spring Break"

fischerAppelt AG Berlin, Germany

2207

Başlık	Spring Break
Haftanın	fischerAppelt AG
Kampanya	Plastic Legacy
Reklamcı	Greenpeace
Marka	Greenpeace
Posted	Ocak 2021
Sektör	Environmental & Animal Issues
hikaye	Plastic pollutes the environment for up to 400 years. Its increasingly drastic effects on the environment is one of the greatest challenges of our time. But how can we show this future today?Through time travel! The 'Plastic Legacy' campaign is a visual what-if-scenario on the notion what if we died today? The campaign illustrates that in the distant future, people will have to deal with what we left behind. Our garbage.In order to answer this question as drastically as possible, we created a series of archaeological excavations in which plastic waste and its originators are brought to light. Literally. Depicting ordinary activities that result in extraordinary plastic pollution and showing how our behaviour, consciously or unconsciously, causes lasting damage to the environment.
Medya Türü	Print
Yaratıcı Yönetmen	David Morales
Yaratıcı Yönetmen	Philip Bolland
Sanat Yönetmeni	Jessica Philipp
Yaratıcı Ajans Başkanı	Diether Kerner
Yaratıcı Ajans Başkanı	Robert Müller
Reklam Yazarı	Maximilian List
Prodüksiyon Şirketi	Carioca Studio
Yönetici Direktör	Johannes Buzási
İlüstrasyon	Carioca Studio
Sanat İşleri Satın Alma Sorumlusu	Johanna Merensky