Amnesty International - "iPhone Wallpaper Bars"

Garbergs

Garbergs Stockholm, Sweden

5353

Başlık	iPhone Wallpaper Bars
Haftanın	Garbergs
Kampanya	Slide to unlock
Reklamcı	Amnesty International
Marka	Amnesty International
Posted	Kasım 2011
Sektör	Human Rights
Slogan	Sign up for sms-activist at amnesty.se/slidetounlock
hikaye	In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock
Medya Türü	Print
Fotoğrafçı	Adamsky
Fotoğrafçı	Peter Alendahl
Reklam Yazarı	Per Forssberg
Grafik Tasarım	Jacob Frisk
Müşteri Temsilcisi	Malin Boustedt
Müşteri Direktörü	Anna Frick
Other	Niklas Bergström
Other	Magnus Hällsten
Sanat Yönetmeni	Sebastian Smedberg