Başlık | Like Drinking Your Favorite Song & Deep Dark Black Ray of Sunshine |
Haftanın | Brand Architecture International New York |
Kampanya | Refreshes Your Spirit |
Reklamcı | Diageo |
Marka | Guinness |
Posted | Şubat 2001 |
Sektör | Beers, Ciders, Lagers |
Slogan | Guiness refreshes your spirit. |
hikaye | Already ranked among the top 10 imported brands in America, Guinness is pursuing a fast-track marketing initiative to take it to the next level. And that means inviting more people, more often, to the Guinness experience. The 'Refreshes the Spirit' campaign gives a whole new meaning to 'refreshment' - one that's deeper, richer and a good deal more compelling. |
Medya Türü | |
Market | United States |
Yaratıcı Yönetmen | Marty Weiss |
Yaratıcı Yönetmen Ortağı | Zach Watkins |
Reklam Yazarı | Zach Watkins |