Volkswagen - "Kids Dreams"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Ödüller

20346

Marka: Volkswagen
Ülke: Germany

Reklamcı: Volkswagen

Başlık	Kids Dreams
Haftanın	Grabarz & Partner
Kampanya	Kids' Dreams
Reklamcı	Volkswagen
Marka	Volkswagen
İlk Yayınlanma Tarihi	2017 / 12
Sektör	Cars
hikaye	We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids. Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams.
hikaye (ana dil)	Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Medya Türü	Web Film
Süre	95 seconds
Editing Şirketi	Trim Editing
Yaratıcı Ajans Başkanı	Ralf Heuel
Managing Partner	Reinhard Patzschke
Grup Yaratıcı Direktörü	Tobias Ahrens
Yaratıcı Yönetmen	Matthias Preuß
Yaratıcı Yönetmen	Jakob Eckstein
Müşteri Temsilcisi	Angela Jäger
Müşteri Temsilcisi	Jan Isterling
Creative Strategy	Oliver Waldmann
Prodüksiyon Şirketi	Anorak Oslo
Yönetmen	Sebastian Strasser
Görüntü Yönetmeni	Jeremy Rouse
Ses Post Prodüksiyon	Studio Funk
Sound Engineer	Christoph Weische
Telesine	The Mill London
Editör	Yvonne Stroemer
Editör	Paul Hardcastle