PARKINSON'S NSW - "The Hold"

J. Walter Thompson Sydney

J. Walter Thompson Sydney Sydney, Australia

3825

Başlık	The Hold
Haftanın	J. Walter Thompson Sydney
Kampanya	The Hold
Reklamcı	Parkinson's NSW
Marka	PARKINSON'S NSW
İlk Yayınlanma Tarihi	2017 / 4
Sektör	Charities, Foundations, Volunteers
felsefe	The simplest work is more often the most powerful. This film is brutal in its simplicity. It focuses in on a father and his daughter sitting in a living room with their hands clasped together. The hands are collectively shaking, but we can’t tell who’s is causing the shaking, because of the hold they’re in. Through the storytelling, the viewer is drawn into believing it’s the daughter’s hands. Then there’s a twist the viewer didn’t see coming – they pull their hands away from each other and it’s revealed it’s in fact the daughter’s who’s hands are shaking uncontrollably – she is the one suffering from Parkinson’s. We confirm what the viewer has just seen with a line ‘Parkinson’s devastates young lives, too.’ Then we reveal the shocking fact that 3 Australians under 40 are diagnosed every day, and prompt the viewer to take action by joining #uniteforparkinsons or donating.
Medya Türü	İnteraktif
Süre	55 seconds
Yaratıcı Yönetmen	Simon Langley
Yaratıcı Yönetmen	John Lam
Yaratıcı Yönetmen	Paul Coghlan
Executive Planning Director	Angela Morris
Group Account Director	Anne Gibson
Agency Producer	Gemma Kay
Director	David Denneen
Producer	Anna Fawcette
Editor	Toby Denneen