Başlık | Hack Market (eng) |
Haftanın | Marcel |
Kampanya | High tech – Low impact |
Reklamcı | Back Market |
Marka | Back Market |
Posted | Haziran 2022 |
Sektör | Online Retail, E-store |
hikaye | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
Medya Türü | Case Study |
Süre | |
President | Pascal Nessim |
Yaratıcı Yönetmen | Youri Guerassimov |
Reklam Yazarı | Antonin Jacquot |
President | Charles Georges-Picot |
Technology Team | Christophe Serret |
Sanat Yönetmeni | Vincent Boursaud |
Motion Graphics Artist | Julien Taillez |
Sanat Yönetmeni | Hugo Wahledow |
Reklam Yazarı | Claudia Illan |
Associate Director | Sébastien Jauffret |
Müşteri Direktörü | YANI OUKID |
Technology Team | Edouard Danesse |
Technology Team | Lotfi Harrabi |
Reklam Yazarı | Aurel Cablan |
Motion Graphics Artist | Vincent Iweins |
Social Media Manager | Calliste Garrabos |
Yönetici Direktör | Benjamin Taïeb |
Yaratıcı Yönetmen | Valéry du Peloux |
Yönetmen | Guillaume Talvas |
Editör | Julien Hannedouche |
Proje Sorumlusu | Flavie Parize |
Traffic Team | Mélanie Coupey |
Traffic Team | Laurène Ametowoglo |
Yaratıcı Yönetmen | Clément Séchet |
Prodüktör | Valéry du Peloux |
Prodüktör | Sixtine Busetti |
Strategy Lead | Thomas Cléret |
Reklam Yazarı | Alexandre Dodille |
Sanat Yönetmeni | Céleste Nessim |
Post Prodüksiyon | ADF L’atelier |