Walkers - "Fall in love with the Groove"

AMV BBDO

AMV BBDO London, United Kingdom

19659

Başlık	Fall in love with the Groove
Haftanın	AMV BBDO
Kampanya	Fall in love with the Groove
Reklamcı	PepsiCo Inc.
Marka	Walkers
İlk Yayınlanma Tarihi	2011 / 4
Sektör	Potato Chips, Crisps & Crackers
hikaye	Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.
Medya Türü	Television
Prodüksiyon Şirketi	Weilands
Ses Prodüksiyonu	Wave Studios
Reklam Yazarı	Mike Sutherland
Sanat Yönetmeni	Ant Nelson
Agency Planner	Tom White
Media Agency	OMD (Orchestral Manoeuvres in the Dark)
Yönetmen	Paul Weiland
Prodüktör	Weilands Bohuslavova
Post Prodüksiyon	The Mill London
Ses Prodüksiyonu	Sound Tree
Aktör	Elle MacPherson
Aktör	Gary Lineker