World Child Cancer - "The Big C"

Technique London, United Kingdom

9639

Başlık	The Big C
Haftanın	Technique
Kampanya	The Big C
Reklamcı	World Child Cancer
Marka	World Child Cancer
İlk Yayınlanma Tarihi	2016 / 3
Sektör	Disease Awareness, Support Groups & Associations
Slogan	Let's Help Even the Odds
felsefe	The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent.
Medya Türü	Television
Süre	30 seconds
Prodüksiyon Şirketi	2AM
Sound Company	Grand Central Recording Studios
Post Production Company	Big Buoy
Sanat Yönetmeni	Mick Brigdale
Reklam Yazarı	Kevin Baldwin
Müşteri Direktörü	James Page
Yönetmen	Steve Cope
Prodüksiyon Sorumlusu	Rikki Percival
Prodüktör	Kirsty Dye
Prodüktör	Alice Morris
Prodüksiyon Sorumlusu	Gareth Crothers
Görüntü Yönetmeni	Denis Crossan
Görüntü Yönetmeni	Clive Norman
Sound Designer	Munzie Thind
Offline Editing Company	Stitch
Offline Editor	Phil Currie
Visual Effects Supervisor	Jim Allen
Post Prodüksiyon	Barney Wright
Grading	Mark Meadows
CGI	Smoke & Mirrors