Başlık | Chabal Le Duel |
Haftanın |
Buzzman
|
Kampanya |
Chabal Le Duel - Orange
|
Reklamcı |
Orange
|
Marka |
Orange
|
Posted | Ocak 2009 |
Ürün |
OrangeFoot
|
Sektör | Telecommunications Services
|
hikaye | A viral campaign starring rugby player Sebastien Chabal uses new technology. For the first time, a video implemented on a website can be controlled with a mobile phone. To promote OrangeFoot, the football broadcasting service of French Telco Orange allowed subscribers to watch French Football Championship games on OrangeTV, orange.fr and mobile phones. |
felsefe | After 2 weeks of the campaign, 1.5 million hits were recorded on the web site, most of which were unique visitors. Also, over 1 million callbacks were recorded with over 180,000 calls daily. The equivalent in TV space purchase is estimated at 1 million euros. |
Sorun | The challenge was to build a database of potential clients of email address and phone numbers. |
Medya Türü |
Case Study
|
Daha fazla bilgi | www.chabal-le-duel.com |
Yaratıcı Yönetmen |
Georges Mohammed-Chérif
|
Executive Officer |
Anne-Cécile Ladegaillerie
|
Sanat Yönetmeni |
Sébastien Partika
|
Reklam Yazarı |
Edouard Olhagaray
|
Costume Management |
Yasmina Abdelilah-Bauer
|
Marketing & Sales Director |
Salomon Cohen
|