Başlık | My Son |
Başlık (ana dil) | Mon fils |
Brief | A mother and her young son are at Ikea, looking at furniture. The little boy seems uncommonly mature: commenting on the design, measuring units, even flirting with the sales woman. When it’s time to pay, he’s got it covered. They go outside to a van, where the boy gets behind the wheel. In a change of perspective we see that he’s a young man – only in his mother’s imagination is he still a little boy. “Mum, I’m only moving around the corner,” he tells her. “I know,” she says quietly, clearly filled with nostalgia. At Ikea, prices remain small forever. |
Haftanın | Buzzman |
Kampanya | My Son |
Reklamcı | IKEA |
Marka | IKEA |
İlk Yayınlanma Tarihi | 2016 / 9 |
Sektör | Drugstores, Specialty Stores |
hikaye | Le temps passe, les années filent et on ne voit pas ses enfants grandir.Touchant, ce nouveau film met en scène la nostalgie d’une mère qui regarde toujours son fils comme le petit qu’il a été alors qu’elle l’accompagne, dans un magasin IKEA pour choisir sa nouvelle cuisine. |
felsefe | Leader de l’aménagement et de la décoration de la maison en France, IKEA fait sa rentrée avec une campagne qui réaffirme sa promesse de garantir des produits de qualité, au design inspiré, à prix bas toute l’année. |
Medya Türü | Television & Cinema |
Süre | |
Reklam Sorumlusu | Stépanie Jourdan |
Reklam Sorumlusu | Carole Feleppa |
Reklam Sorumlusu | Karin Aubertin |
Vice President (VP) | Thomas Granger |
Yaratıcı Yönetmen | Georges Mohammed-Chérif |
Sanat Yönetmeni | Philippe Boucheron |
Reklam Yazarı | Patrice Lucet |
Reklam Yazarı | Head of Digital Design |
Müşteri Direktörü | Emilie Pellicer |
Strateji Planlamacı | Clément Scherrer |
Ajans Prodüktörü | Katya Violi |
Yönetmen | Didier Barcelo |
Prodüksiyon | HENRY |
Ses Prodüksiyonu | Schmooze |