Georges Mohammed-Chérif
CEO at Buzzman
Paris, France
BaşlıkThe teacher
BriefHave you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average.
Haftanın
Kampanya AVERAGE
Reklamcı Boursorama
Marka BOURSORAMA BANK
PostedKasım 2017
Sektör Banking, Finance, Law & Insurance
hikaye The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations.
Medya Türü Television
Prodüksiyon Şirketi
Yaratıcı Yönetmen
Yönetici Direktör
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Müşteri Direktörü
Müşteri Direktörü
Müşteri Temsilcisi
Müşteri Temsilcisi
Strategy/Planning
TV Producer / Art Buyer
TV Producer / Art Buyer
Yönetmen
Prodüktör
Post Prodüksiyon

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