| Başlık | The Ecological Bus Lane / Rivoli |
| Başlık (ana dil) | Le couloir de bus écologique / Rivoli |
| Haftanın |
FCB Paris
|
| Kampanya |
We are Going On and On... - RATP
|
| Reklamcı |
RATP
|
| Marka |
RATP
|
| İlk Yayınlanma Tarihi |
2004 / 4
|
| Ürün |
Mass Transit
|
| Ürün (ana dil) | Transports publics
|
| Sektör | Public Transport, Mass Transit
|
| Slogan | In 2004, 97% of our buses are ecological |
| Slogan (ana dil) | En 2004, 97% des bus écologiques |
| hikaye | The ad shows a bus lane covered with grass. People are waiting at the bus stop. The bus lane is now perceived as a grass alley. |
| hikaye (ana dil) | La pub montre un couloir de bus recouvert d'herbe. Les gens attendent à l'arrêt. Le couloir de bus est maintenant perçu comme une allée pleine d'herbe. |
| felsefe | With this new campaign the agency shows the efforts the RATP does for its clients. Now, we are showing what RATP is all about : constant improvement of its service to better serve its clients. On this particular ad, we show that the RATP regarding environnement is very competitive as all most all of its buses are now ecological. This to reduce pollution levels in the city... |
| felsefe (ana dil) | Avec cette nouvelle campagne, l'agence démontre les efforts que fait la RATP pour ses clients: amélioration constante du service pour ses clients. Dans cette pub particulière, nous montrons que la RATP est très compétitive vis-à-vis de l'environnement parce que la plupart de ses bus sont écologiques, ceci, pour réduire les niveaux de pollutions dans la ville... |
| Sorun | The Metro and bus system in Paris is a public service. Parisians think that the service is poor and that nothing is done to improve it. They have a negative image of the brand regarding taking the client into account. |
| Sorun (ana dil) | A Paris, le métro et le système de bus est un service public. Les parisiens pensent qu'il s'agit d'un service pauvre et que rien n'est fait pour l'améliorer. Ils ont une image négative de la marque RATP. |
| Medya Türü |
Poster
|
| Market | France |
| Yaratıcı Yönetmen |
Thomas Stern
|
| Yaratıcı Yönetmen |
Thierry Chantier
|
| Sanat Yönetmeni |
Francis de-Ligt
|
| Reklam Yazarı |
Eric Lavenac
|
| Fotoğrafçı |
Marc Gouby
|
| Müşteri Direktörü |
Gabrielle Chêne
|
| Müşteri Temsilcisi |
Luc Bourgery
|
| Reklam Sorumlusu |
Gilles Alligner
|
| Reklam Sorumlusu |
Ludovic Bajard
|
| Reklam Sorumlusu |
Nadine Nemecek
|
| Sanat Yönetmeni |
Nicolas Denis
|
| Müşteri Temsilcisi |
Cathy Jarno
|
| Müşteri Temsilcisi |
Gisèle Doublet
|
