David Beckham
Aktör at adam&eveDDB
London, United Kingdom
BaşlıkSaviola
Haftanın
Kampanya Impossible Field - adidas
Reklamcı adidas
Marka adidas
PostedNisan 2007
Sektör Sportswear
hikaye SUMMARY

In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic ‘impossible story’ in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.
Medya Türü Print
Market Europe
Aktör
Head of Planning
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Müşteri Temsilcisi
Müşteri Temsilcisi
Fotoğrafçı

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