| Başlık | Giving Deaf People a Break |
| Haftanın | McCann Manchester |
| Kampanya | Giving Deaf People a Break |
| Reklamcı | Aldi |
| Marka | Aldi |
| Posted | Kasım 2018 |
| Sektör | Department Stores, Supermarkets |
| hikaye | This was the first ever completely signed ad break.Aldi, the discount supermarket, compares its own brand with leading brands.Most people like both; many people like Aldi prices in particular, but not everyone can hear what’s going on. Why not sign the whole commercial? In fact, why not sign the whole ad break and all the commercials in it? Which is what we did. (Which took some doing – think of the approvals.) We chose UK Deaf Awareness Week to launch the campaign and hopefully, bring maximum awareness to a much under-represented group of people - 9 million, in fact, who, like me and you, also like fish fingers. |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | Dave Price |
| Yaratıcı Yönetmen | Neil Lancaster |
| Reklam Yazarı | Neil Lancaster |
| Sanat Yönetmeni | Dave Price |
| Prodüksiyon Şirketi | Merman |
| Yönetmen | Juliet May |
| Prodüksiyon Şirketi Prodüktör | Siobhan Murphy |
| Prodüksiyon Şirketi Prodüktör | Kat Armour-Brown |
| Ajans Prodüktörü | Amy Mayers |
| DOP | Chris Goodger |
| Post Prodüksiyon | Jam Films |
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