Desperados - "The Desperados Experience"

Serviceplan Group France

Serviceplan Group France Paris, France

15356

Başlık	The Desperados Experience
Haftanın	Serviceplan Group France
Kampanya	The Desperados Experience
Reklamcı	Brasseries Fischer
Marka	Desperados
Posted	Kasım 2011
Sektör	Beers, Ciders, Lagers
hikaye	With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.
Medya Türü	İnteraktif
Prodüksiyon Şirketi	Media.Monks
Yönetmen	Thierry Poiraud
Yönetmen	Rogier Schalken
Yönetmen	Alban Penicaut
Yaratıcı Yönetmen	Jouke Vuurmans
Yaratıcı Yönetmen	Jeroen van der Meer
Yaratıcı Yönetmen	Hervé Poupon
Yaratıcı Yönetmen	Guillaume Gamain
Reklam Yazarı	Gregory Tortes
Reklam Yazarı	Nicolas Dubois
Sanat Yönetmeni	François Le Saint
Sanat Yönetmeni	Jean-Eudes Lefebure
Fotoğrafçı	Romain Laurent