| Başlık | Walter (Interactive) 1 |
| Haftanın | DDB Argentina |
| Kampanya | Walter (Interactive) 1 |
| Reklamcı | Telefónica Móviles |
| Marka | Telefonica |
| Posted | Haziran 2001 |
| Ürün | Speedy |
| Sektör | Telecommunications Services |
| hikaye | The following is the first interactive commercial of advertising history in Argentina. It was aired in two different channels at the same time. Three parts of the commercial are the same for both channels, and three present alternative situations. The audience had to choose which option they want to watch. By switching from one channel to the other, when instructed, people could see the option of the story they liked best. |
| Medya Türü | Television |
| Süre | |
| Market | Argentina |
| Yaratıcı Yönetmen | Rodrigo Reyes |
| Reklam Yazarı | Rodrigo Reyes |
| Müşteri Direktörü | Diego Blanco |
| Strateji Planlamacı | Florencia Trigo |
| Medya Direktörü | Horacio Castelli |
| Reklam Yazarı | Gastón Bigio |
| Ajans Prodüktörü | Matías Iturrioz |
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