| Başlık | We Are Awake |
| Brief | It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake. |
| Haftanın |
Leo Burnett
|
| Kampanya |
We Are Awake
|
| Reklamcı |
McDonald's
|
| Marka |
McDonald's
|
| Posted | Kasım 2016 |
| Sektör | Restaurants & Fast Food
|
| hikaye | Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb. |
| Sorun | The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours. |
| Medya Türü |
Television
|
| Post Prodüksiyon |
MPC LDN
|
| Editing Şirketi |
The Assembly Rooms
|
| Yaratıcı Yönetmen |
Adam Tucker
|
| Reklam Yazarı |
Graham Lakeland
|
| Sanat Yönetmeni |
Richard Robinson
|
| Prodüksiyon Şirketi |
Tantrum Studio
|
| Yönetmen |
Jake Mavity
|
| Prodüksiyon Şirketi Prodüktör |
Will Waters
|
| Ajans Prodüktörü |
Michelle Hickey
|
| Görüntü Yönetmeni |
Ben Fordesman
|
| Müzik Şirketi |
Leland
|
| Ses Post Prodüksiyon |
Wave
|
| Editör |
Vid Price
|
| Müşteri Temsilcisi |
Simon Hewitt
|
| Müşteri Temsilcisi |
Beth Watts
|
| Müşteri Temsilcisi |
Vicki Sinclair
|
| Strateji Planlama |
Niall Moore
|