| Başlık | X-Mas Floorboards |
| Haftanın | McCann London |
| Kampanya | Building Long-term Value - MasterCard |
| Reklamcı | Mastercard International |
| Marka | MasterCard |
| Posted | Haziran 2006 |
| Sektör | Credit Cards |
| Slogan | Priceless |
| hikaye | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Medya Türü | |
| Market | United Kingdom |
| Müşteri Temsilcisi | Kate Harris |
| Reklam Süpervizörü | Rita Broe |
| Yaratıcı Yönetmen | Mark Reddy |
| Fotoğrafçı | Mark Leary |
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