Başlık | Nothing™ |
Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. The more money people saved, the bigger box of Nothing they got. |
Kampanya | Nothing™ |
Reklamcı | DNB |
Marka | DNB Spare |
Posted | Kasım 2018 |
Sektör | Online Financial Service |
hikaye | Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives. |
Medya Türü | Case Study |
Reklam Yazarı | Mads Rolland Krogh |
Reklam Yazarı | Lars Joachim Grimstad |
Reklam Yazarı | Thea Bjørndal Iversen |
Reklam Yazarı | Camilla Bjornhaug |
Sanat Yönetmeni | Sebastian Rasch |
Sanat Yönetmeni | Egil Pay |
Sanat Yönetmeni | Anette Bellika Finnanger |
Sanat Yönetmeni | Preven Moan |
Ajans Prodüktörü | Arne Eggen |
Ajans Prodüktörü | Kristina Skogen |
Jeppe Gjesti |