Jean-Philippe Martzel
Head of Strategy & Business Intelligence at FRED & FARID
Paris, France
BaşlıkZapping (French) 40 sec
Başlık (ana dil)Le Zapping (40 sec)
Haftanın
Kampanya Zapping - Europe 2
Reklamcı Europe 2
Marka Europe 2 TV
İlk Yayınlanma Tarihi 2005 / 10
Sektör TV/Radio Programs & Stations
Slogan Europe 2 TV. It's a killer
Slogan (ana dil) Europe 2 TV. Ça tue
hikaye The film portrays a young man as a "couch potato" in front of Europe 2 TV, who is not receptive anymore to the outside world.
And yet many things happen around him all day long!
hikaye (ana dil) Le film met en scène un jeune totalement « scotché » devant Europe 2 TV et qui ne réagit plus aux sollicitations du monde extérieur. Et pourtant il s’en passe des choses autour de lui pendant toute la journée!
felsefe Europe 2 TV and BETC EURO RSCG have decided to play with this reality-consumer by giving up the high-flown speeches always praising the awakening, curiosity and booster TV effects on the young people.
felsefe (ana dil) Europe 2 TV et BETC EURO RSCG ont décidé de jouer avec cette réalité-consommateur en renonçant aux discours ronflants toujours aptes à vanter les effets d’éveil, de curiosité et de dynamisation de la télé sur la jeunesse.
Sorun To launch among the 15-34 the music channel which is completely dedicated to them.
Sorun (ana dil) Lancer auprès des 15-34 ans la chaîne musicale qui leur est totalement dédiée.
Medya Türü Web Film
Süre
Market France
Prodüksiyon Şirketi
Reklam Sorumlusu
Müşteri Temsilcisi
Müşteri Temsilcisi
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Ajans Prodüktörü
Ajans Prodüktörü
Yönetmen
Prodüksiyon Sorumlusu

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