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Jon King
Jon King
Vice President Executive Creative Director | Agency Management | New Business | at Beacon Communications, Leo Burnett Tokyo
Tokyo, Japan
Düzelt
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BaşlıkDriving Test
Haftanın
Kampanya Volkswagen Passat Launch 2001
Reklamcı Volkswagen
Marka Volkswagen
PostedTemmuz 2001
Ürün Passat
Sektör Full Size & DeLuxe Cars
Slogan The beautifully crafted new Passat. You'll want to keep it that way.
felsefe The Road to Purchase



This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Medya Türü Television
Süre
Market United Kingdom
Prodüksiyon Şirketi
Sanat Yönetmeni
Reklam Yazarı
Sanat Yönetmeni
Reklam Yazarı
Ajans Prodüktörü
Yönetmen
Müşteri Direktörü
Strateji Planlamacı
Medya Direktörü
Prodüktör
Kamerasaman
Işık Direktörü /Işık
Editör
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Sorumlusu
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni

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