| Başlık | Demon Baby |
| Haftanın | adam&eveDDB |
| Kampanya | Volkswagen Brand 1995-2001 |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| Posted | Temmuz 2002 |
| Ürün | Lupo |
| Sektör | Cars |
| felsefe | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Jeremy Craigen |
| Yaratıcı Yönetmen | Ewan Patterson |
| Reklam Sorumlusu | Andrew Coombe |
| Yaratıcı Yönetmen | Chris Barraclough |
| Yaratıcı Yönetmen | Sam Ball |
| Yaratıcı Yönetmen | Dave Bedwood |
| Strateji Planlama | Hannah Wren |
| Reklam Sorumlusu | Rod McLeod |
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