IKEA - "IKEA - Dites le en cuisinant"

Buzzman

Buzzman Paris, France

10481

Başlık	IKEA - Dites le en cuisinant
Haftanın	Buzzman
Kampanya	Cooking is caring
Reklamcı	IKEA
Marka	IKEA
İlk Yayınlanma Tarihi	2016 / 2
Sektör	Drugstores, Specialty Stores
hikaye	An affectionate dad walks home with his son. After a bit of banter he asks: “So, good week with your mother?” We realised that the kid’s parents are divorced. The boy replies: “Yeah, I guess.” The dad follows up with: “What did she cook for you?” Because he’s, you know, French. The kid winces. “Macaroni.” The dad is horrified. “Every night?” Energised, he cooks a fantastic meal. Cut to the same kid with his mother, a few days later. “Every night?” she asks, incredulously. “Yep,” says the boy. “Macaroni.” Now we see his strategy. Cooking is caring.
Medya Türü	Television
Süre	40 seconds
Market	France
Marketing Director	Stéphanie Jourdan
Medya Temsilcisi	Carole Feleppa
Yaratıcı Yönetmen	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Yaratıcı Yönetmen Ortağı	Julien Levilain
Sanat Yönetmeni	Philippe Boucheron
Reklam Yazarı	Patrice Lucet
Business Manager	Bénédicte Muller
Business Manager	Emilie Pellicer
Planning Supervisor	Clément Scherrer
Head of TV	Vanessa Barbel
Head of TV	Assya Mediouni
Promo agency	Amélie Juillet
Yönetmen	Katia Lewkowicz
Prodüksiyon Şirketi	Carnibird
Ses Prodüksiyonu	Schmooze