Jean-François Goize
Executive Creative Director at Brainsonic
Paris, France
BaşlıkColleagues (French)
Başlık (ana dil)Collègues
Haftanın
Kampanya You will change your mind on All Bran - Kellogg's
Reklamcı Kellogg's
Marka Kellogg's
İlk Yayınlanma Tarihi 2006 / 4
Ürün All-Bran
Ürün (ana dil) All-Bran
Sektör Breakfast Cereals
Slogan You will change your mind on All-Bran
Slogan (ana dil) Vous allez changer d'avis sur All-Bran
hikaye An All Braun consummer who wants his circle to taste All Bran only received teases until his circle found out that this product was recognized as the flavour of the year.
hikaye (ana dil) L’hilarité et la moquerie déclenchées par un amateur d’All-Bran qui tente d’en faire consommer à son entourage, fait rapidement place à la surprise et l’envie quand ils apprennent que le produit a été « reconnu* saveur de l’année ®» !
Sorun Until All Bran consumers didn't connect pleasure with this product. But now that the brand has changed and varied its flavours, people are changing their minds...
Sorun (ana dil) Jusqu’à présent, le consommateur avait une vision d’All-Bran purement fonctionnelle et n’associait pas du tout cette marque à la notion de plaisir. Or, la marque a beaucoup évolué, tant en terme de goût qu’en terme de variété. En effet, Kellogg’s a rendu sa gamme plus appétissante avec de savoureuses recettes : All-Bran Chocolat, All-Bran Fruit’n Fibre, All-Bran Figue & Pomme.
Medya Türü Television
Süre
Market France
Reklam Sorumlusu
Reklam Sorumlusu
Yönetici Direktör
Müşteri Temsilcisi
Müşteri Direktörü
Müşteri Temsilcisi
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Ajans Prodüktörü
Prodüksiyon Şirketi
Ses Prodüksiyonu

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