Véronique Sels
Yaratıcı Yönetmen at Digital District
Antwerp, Belgium
BaşlıkSugar Baby Love
Haftanın
Kampanya Aids Awareness - AIDES
Reklamcı Aides
Marka Aides
İlk Yayınlanma Tarihi 2006 / 4
Sektör Disease Awareness, Support Groups & Associations
Slogan Live long enough to find the right one. Protect yourself.
Slogan (ana dil) Vivez assez longtemps pour trouver le bon. Protégez-vous
hikaye Created as a video-clip and beated by the song "Sugar Baby Love" by the Rubbet's, the video tells humorously the lovey-dovey epic of a little boy then of a young man who, after discovering his homosexuality lives his sexual life although he's suffering from homophobic attacks. We observe him year after year, searching for The big love. Till then, he protects himself during his encounters with condoms.
hikaye (ana dil) Conçu sous forme de clip, et rythmé par la musique « Sugar baby Love » du groupe « the Rubbet’s » le film conte avec humour l’épopée sentimentale d’un jeune garçon puis d’un jeune homme, qui, après avoir découvert son homosexualité, vit son identité sexuelle bien que victime d’attaques homophobes. On le suit au fil des années, à la recherche du grand amour. En attendant, il se protège lors de ses rencontres par l’utilisation du préservatif.
felsefe This new campaign plays on many homosexual community's visual codes, even caricaturing it, in order to give value to the use of condom. But it also aims at denouncing the discrimination background in which gays live their sexual oientation. The latest agressions testify it.
felsefe (ana dil) Cette nouvelle campagne joue avec certains codes propres à la communauté homosexuelle, allant jusqu’à la caricature, afin de revaloriser l’usage du préservatif. Mais elle a aussi pour vocation de dénoncer le contexte de discriminations dans lequel les gays vivent leur orientation sexuelle. Les agressions récentes en témoignent de façon terrible.
Sorun Although the gay comunity has been particularly sensitized with prevention since the very beginning of the AIDS, we observe a resumption of non-protected practices these last few years. Nowadays, homosexuals reprensent a fourth of new diagnosed cases and more than 4 discover they disease everyday.(INvS)
Sorun (ana dil) Bien que la communauté gay ait été particulièrement sensibilisée à la prévention dès les débuts de l’épidémie du sida, on observe ces dernières années une reprise des pratiques non protégées. Aujourd’hui les homosexuels représentent près d’un quart des nouveaux cas diagnostiqués et plus de 4 découvrent leur séropositivité chaque jour. (Chiffre INvS)
Medya Türü Television
Süre
Market France
film müziği Sugar Baby Love
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Müşteri Temsilcisi
Müşteri Temsilcisi
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Ajans Prodüktörü
Yönetmen
Prodüksiyon Şirketi
Prodüktör
Post Prodüksiyon
Post Prodüksiyon
Editör
Prodüksiyon Asistanı
Model Tasarımı
Model Tasarımı
Model Tasarımı
Model Tasarımı
Model Tasarımı
Set-up
Animasyon
Animasyon
Animasyon
Animasyon
Animasyon
Animasyon
Animasyon
Render
Render
Render
Render
Flame artist
Supervision
Supervision
Supervision
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