Aflac - "Figure Skating"

Publicis Kaplan Thaler

Publicis Kaplan Thaler New York, United States

4465

Başlık	Figure Skating
Haftanın	Publicis Kaplan Thaler
Kampanya	Duck - AFLAC
Reklamcı	AFLAC
Marka	Aflac
Posted	Kasım 2001
Sektör	Insurance
Slogan	AFLAC. Without it, no insurance is complete.
felsefe	We created an irresistible duck and sent him on a mission to spread the AFLAC name. Through a high entertainment concept we made a boring, often scary subject one everyone nows wants to interact with. In twelve months, AFLAC was literally transformed from a commodity company to a distinctive brand of insurance. Our work has torn down the consumer's "avoidance armor," resulting in a warm reception to AFLAC's sales calls. Moreover, it built not only AFLAC sales a remarkable 28% in just 12 months, but increased their total brand name awareness by over 50% and increased recruitment 20%.
Sorun	Despite being the #1 provider of Supplemental Life Insurance in the world, AFLAC suffered from low awareness, sluggish sales growth and low visibility among the business and financial community at large. AFLAC first and foremost needed to create awareness and carve out their rightful place as the leader in this relatively unknown but much needed category.
Medya Türü	Television
Süre	30 seconds
Market	United States
Yaratıcı Yönetmen	Linda Kaplan Thaler
Reklam Yazarı	Tom Amico
Sanat Yönetmeni	Eric David
Ajans Prodüktörü	Andrea Davis