| Başlık | Gender Swap (122s) |
| Haftanın | BETC Paris |
| Kampanya | Gender Swap |
| Reklamcı | Women in Games |
| Marka | Women in Games |
| Posted | Kasım 2022 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | 50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts. |
| Medya Türü | İnteraktif |
| Reklam Sorumlusu | Morgane Falaize |
| Reklam Sorumlusu | Lamise Guenni |
| Reklam Sorumlusu | Victoria Cribier |
| Account Management | Catherine EMPRIN |
| Yaratıcı Yönetmen | Stéphane Xiberras |
| Yaratıcı Yönetmen | Arnaud Assouline |
| Yaratıcı Yönetmen | Benjamin Le-Breton |
| Sanat Yönetmeni | Marie Glotin |
| Sanat Yönetmeni Ortağı | Corinne Chamoun |
| Reklam Yazarı | Matthieu Bouilhot |
| Creative technologist | Lionel Sarrazy |
| Yaratıcı Danışman | Sébastien Delahaye |
| Prodüktör | Fanny Perrier |
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