| Başlık | Hotel |
| Haftanın | Y&R London |
| Kampanya | Idle Thumbs - Virgin Mobile |
| Reklamcı | Virgin Mobile |
| Marka | Virgin Mobile |
| İlk Yayınlanma Tarihi | 2003 / 12 |
| Sektör | Personal Wireless Communication |
| Slogan | The Devil Makes Work For Idle Thumbs |
| Sonuç | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Sanat Yönetmeni | Richard Denney |
| Reklam Yazarı | David Henderson |
| Yönetmen | Paul Hunter |
| Müşteri Direktörü | Georgina Wood |
| Reklam Sorumlusu | James Kydd |
| Aktör | Busta Rhymes |
| Strateji Planlama | Tom Morton |
| Strateji Planlama | Sherree Halliwell |
| Deputy Planning Director | Tom Morton |
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