| Başlık | Sandcastle |
| Haftanın | PMG |
| Kampanya | Life's a Trip |
| Reklamcı | Best Western |
| Marka | Best Western |
| İlk Yayınlanma Tarihi | 2024 / 2 |
| Sektör | Hotels, Resorts |
| hikaye | Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect. Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Daha fazla bilgi | www.bestwestern.com |
| President | Jon Dupuis |
| Yaratıcı Yönetmen | Jon Dupuis |
| Yaratıcı Yönetmen | Kyle Kelley |
| Yaratıcı Yönetmen | Andrew Harper |
| Yaratıcı Yönetmen | Justin Prichard |
| Reklam Yazarı | Justin Prichard |
| Yaratıcı Yönetmen | Lori Wittig |
| Sanat Yönetmeni | Lori Wittig |
| Prodüksiyon Şirketi | Division7 |
| Yönetmen | LLOYD LEE CHOI |
| Yönetici Direktör | Kamila Prokop |
| Executive Music Producer | Alfonso Emilio Vélez |
| Ses | Orbital Music |
| Lead Editor | Elena DePalma |
| Editing Şirketi | Cutters LA |