| Başlık | E=iq2 |
| Haftanın | AMV BBDO |
| Kampanya | White Out Of Red - The Economist |
| Reklamcı | The Economist |
| Marka | The Economist |
| Posted | Kasım 2001 |
| Sektör | Newspapers, Magazines, Books |
| felsefe | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| Medya Türü | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Peter Souter |
| Reklam Yazarı | Nick Worthington |
| Reklam Yazarı | Sean Doyle |
| Reklam Yazarı | Jeremy Carr |
| Sanat Yönetmeni | Paul Brazier |
| Sanat Yönetmeni | Dave Dye |
| Sanat Yönetmeni | Jeremy Carr |
| Reklam Sorumlusu | Jacqui Kean |
More Work
SEE ALLRacist Dog 5
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racist Dog 4
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racist Dog 3
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racist Dog 2
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racist Dogs 1
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racism is Ridiculous 4
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racism is Ridiculous 3
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racism is Ridiculous 2
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm
Racism is Ridiculous 1
- MARKA:
- Create Not Hate
- HAFTANIN:
- Quiet Storm